Best Growth Hacking Agencies Worldwide, Scored by the Edvido Index

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Discover Featured Growth Hacking Agencies

19+ agencies in this category

This page lists 19 agencies on Edvido: 6 small teams (1–9 people), 9 mid-sized (10–49) and 2 large (50+). Edvido is not an agency but a smart platform, free for brands: send your brief, get matched right away, completely free.

Edvido Agency Index: Growth hacking agencies worldwide

An open-methodology index of growth hacking agencies worldwide. We score publicly verifiable signals from each agency's own website and public sources on a 100-point scale. We do not rate the quality of work, and positions are not for sale — Edvido membership does not affect the index score. How the scores work · Data (JSON)

#AgencyScoreInfoPricesProofReputationContactVisibility
1JanBask Digital Design5920/207/1520/200/207/105/15
2La Teva Web54.514.5/208/1520/200/207/105/15
3Klashtech4920/207/1512/200/2010/100/15
4Otelli Limited47.518.5/200/1514/200/2010/105/15
5Marketing za sve26.511.5/200/156/200/204/105/15
6flin agency15.57.5/200/150/200/203/105/15

Last checked 13 October 2026 · method v0.1-pilot. Unverified data scores 0 points and is listed as "unverified", not as a negative finding. Agencies with a paid Edvido plan (7) are not scored by the index. Not ranked (6) — the agency's website could not be checked or is not listed: BERK Labs, PaidStrategy SL, SEO Professor, Sixth City Marketing, So Technology Ltd, WeAreHam Growth Studio 🌱.

#1 · JanBask Digital Design — 59/100

JanBask Digital Design

JanBask Digital Design scored 59/100 on the Edvido Agency Index — rank #1 of 6 ranked growth hacking agencies worldwide. Last checked: 13 October 2026.

Measures publicly verifiable transparency and visibility signals, not the quality of work. Free Edvido profile; a paid plan would not change the score.

Its website publishes a portfolio, case studies, prices, its team and a physical address.

Information transparency20 / 20
✓Secure website (HTTPS) [s1]3/3
✓About page published [s2]4/4
✓Team or founders named [s2]4/4
✓Service list published [s6]3/3
✓Physical address published [s5]3/3
✓Phone or email published [s5]3/3
Price transparency7 / 15
✗Pricing or packages page [s1]0/8
✓At least one price published [s1]7/7
Portfolio & proof of work20 / 20
✓Portfolio or work page [s3]8/8
✓Case studies with results [s4]6/6
✓Named clients or testimonials [s1]6/6
Public reputation0 / 20
?Google rating (Bayesian-adjusted) Not yet collected in this pilot0/10
?Google review volume Not yet collected in this pilot0/5
?Recent reviews (last 12 months) Not yet collected in this pilot0/5
Communication & accessibility7 / 10
✓Contact page or form [s5]4/4
✓English-language website [s1]3/3
✗Instant channel (WhatsApp / chat) [s1]0/3
Digital & AI visibility5 / 15
✓Organization structured data on website [s1]5/5
?Named by AI assistants for local queries Not yet measured in this pilot0/10

✓ verified · ✗ not found · ◐ partial · ? unverified (0 points, not a negative finding)

Data we could not verify: Google rating (Bayesian-adjusted), Google review volume, Recent reviews (last 12 months), Named by AI assistants for local queries.
Sources
s1janbaskdigitaldesign.com/washington-dc-website-design-servicesHomepage2026-10-13
s2janbaskdigitaldesign.com/about-usAbout page2026-10-13
s3janbaskdigitaldesign.com/portfolioPortfolio page2026-10-13
s4janbaskdigitaldesign.com/case-studiesCase studies2026-10-13
s5janbaskdigitaldesign.com/contact-usContact page2026-10-13
s6janbaskdigitaldesign.com/washington-dc-website-design-servicesServices page2026-10-13
Is this your agency? Send a correction if any data is wrong. Edvido membership does not change the index score.
#2 · La Teva Web — 54.5/100

La Teva Web

La Teva Web scored 54.5/100 on the Edvido Agency Index — rank #2 of 6 ranked growth hacking agencies worldwide. Last checked: 13 October 2026.

Measures publicly verifiable transparency and visibility signals, not the quality of work. Free Edvido profile; a paid plan would not change the score.

Its website publishes a portfolio, case studies, its team and a physical address. We could not find prices on its website.

Information transparency14.5 / 20
✓Secure website (HTTPS) [s1]3/3
✗About page published [s1]0/4
✓Team or founders named [s2]4/4
◐Service list published [s1]1.5/3
✓Physical address published [s5]3/3
✓Phone or email published [s5]3/3
Price transparency8 / 15
✓Pricing or packages page [s3]8/8
✗At least one price published [s3]0/7
Portfolio & proof of work20 / 20
✓Portfolio or work page [s4]8/8
✓Case studies with results [s4]6/6
✓Named clients or testimonials [s1]6/6
Public reputation0 / 20
?Google rating (Bayesian-adjusted) Not yet collected in this pilot0/10
?Google review volume Not yet collected in this pilot0/5
?Recent reviews (last 12 months) Not yet collected in this pilot0/5
Communication & accessibility7 / 10
✓Contact page or form [s5]4/4
✓English-language website [s1]3/3
✗Instant channel (WhatsApp / chat) [s1]0/3
Digital & AI visibility5 / 15
✓Organization structured data on website [s1]5/5
?Named by AI assistants for local queries Not yet measured in this pilot0/10

✓ verified · ✗ not found · ◐ partial · ? unverified (0 points, not a negative finding)

Data we could not verify: Google rating (Bayesian-adjusted), Google review volume, Recent reviews (last 12 months), Named by AI assistants for local queries.
Sources
s1latevaweb.com/enHomepage2026-10-13
s2latevaweb.com/en/web-design-teamTeam page2026-10-13
s3latevaweb.com/en/barcelona-website-pricesPricing page2026-10-13
s4latevaweb.com/en/portfolio-web-design-clientsPortfolio page2026-10-13
s5latevaweb.com/en/web-design-contactContact page2026-10-13
Is this your agency? Send a correction if any data is wrong. Edvido membership does not change the index score.
#3 · Klashtech — 49/100

Klashtech

Klashtech scored 49/100 on the Edvido Agency Index — rank #3 of 6 ranked growth hacking agencies worldwide. Last checked: 13 October 2026.

Measures publicly verifiable transparency and visibility signals, not the quality of work. Free Edvido profile; a paid plan would not change the score.

Its website publishes case studies, prices, its team and a physical address. We could not find a portfolio on its website.

Information transparency20 / 20
✓Secure website (HTTPS) [s1]3/3
✓About page published [s2]4/4
✓Team or founders named [s2]4/4
✓Service list published [s5]3/3
✓Physical address published [s4]3/3
✓Phone or email published [s4]3/3
Price transparency7 / 15
✗Pricing or packages page [s1]0/8
✓At least one price published [s1]7/7
Portfolio & proof of work12 / 20
✗Portfolio or work page [s1]0/8
✓Case studies with results [s3]6/6
✓Named clients or testimonials [s1]6/6
Public reputation0 / 20
?Google rating (Bayesian-adjusted) Not yet collected in this pilot0/10
?Google review volume Not yet collected in this pilot0/5
?Recent reviews (last 12 months) Not yet collected in this pilot0/5
Communication & accessibility10 / 10
✓Contact page or form [s4]4/4
✓English-language website [s1]3/3
✓Instant channel (WhatsApp / chat) [s1]3/3
Digital & AI visibility0 / 15
✗Organization structured data on website [s1]0/5
?Named by AI assistants for local queries Not yet measured in this pilot0/10

✓ verified · ✗ not found · ◐ partial · ? unverified (0 points, not a negative finding)

Data we could not verify: Google rating (Bayesian-adjusted), Google review volume, Recent reviews (last 12 months), Named by AI assistants for local queries.
Sources
s1klashtech.comHomepage2026-10-13
s2klashtech.com/aboutAbout page2026-10-13
s3klashtech.com/case-studiesCase studies2026-10-13
s4klashtech.com/contactContact page2026-10-13
s5klashtech.com/servicesServices page2026-10-13
Is this your agency? Send a correction if any data is wrong. Edvido membership does not change the index score.
#4 · Otelli Limited — 47.5/100

Otelli Limited

Otelli Limited scored 47.5/100 on the Edvido Agency Index — rank #4 of 6 ranked growth hacking agencies worldwide. Last checked: 13 October 2026.

Measures publicly verifiable transparency and visibility signals, not the quality of work. Free Edvido profile; a paid plan would not change the score.

Its website publishes a portfolio, its team and a physical address. We could not find case studies and prices on its website.

Information transparency18.5 / 20
✓Secure website (HTTPS) [s1]3/3
✓About page published [s2]4/4
✓Team or founders named [s2]4/4
◐Service list published [s1]1.5/3
✓Physical address published [s1]3/3
✓Phone or email published [s1]3/3
Price transparency0 / 15
✗Pricing or packages page [s1]0/8
✗At least one price published [s1]0/7
Portfolio & proof of work14 / 20
✓Portfolio or work page [s3]8/8
✗Case studies with results [s3]0/6
✓Named clients or testimonials [s1]6/6
Public reputation0 / 20
?Google rating (Bayesian-adjusted) Not yet collected in this pilot0/10
?Google review volume Not yet collected in this pilot0/5
?Recent reviews (last 12 months) Not yet collected in this pilot0/5
Communication & accessibility10 / 10
✓Contact page or form [s1]4/4
✓English-language website [s1]3/3
✓Instant channel (WhatsApp / chat) [s1]3/3
Digital & AI visibility5 / 15
✓Organization structured data on website [s1]5/5
?Named by AI assistants for local queries Not yet measured in this pilot0/10

✓ verified · ✗ not found · ◐ partial · ? unverified (0 points, not a negative finding)

Data we could not verify: Google rating (Bayesian-adjusted), Google review volume, Recent reviews (last 12 months), Named by AI assistants for local queries.
Sources
s1otelli.co.ukHomepage2026-10-13
s2otelli.co.uk/about-usAbout page2026-10-13
s3otelli.co.uk/workPortfolio page2026-10-13
Is this your agency? Send a correction if any data is wrong. Edvido membership does not change the index score.
#5 · Marketing za sve — 26.5/100

Marketing za sve

Marketing za sve scored 26.5/100 on the Edvido Agency Index — rank #5 of 6 ranked growth hacking agencies worldwide. Last checked: 13 October 2026.

Measures publicly verifiable transparency and visibility signals, not the quality of work. Free Edvido profile; a paid plan would not change the score.

Its website publishes case studies and its team. We could not find a portfolio, prices and a physical address on its website.

Information transparency11.5 / 20
✓Secure website (HTTPS) [s1]3/3
✗About page published [s1]0/4
✓Team or founders named [s1]4/4
◐Service list published [s1]1.5/3
✗Physical address published [s1]0/3
✓Phone or email published [s1]3/3
Price transparency0 / 15
✗Pricing or packages page [s1]0/8
✗At least one price published [s1]0/7
Portfolio & proof of work6 / 20
✗Portfolio or work page [s1]0/8
✓Case studies with results [s1]6/6
✗Named clients or testimonials [s1]0/6
Public reputation0 / 20
?Google rating (Bayesian-adjusted) Not yet collected in this pilot0/10
?Google review volume Not yet collected in this pilot0/5
?Recent reviews (last 12 months) Not yet collected in this pilot0/5
Communication & accessibility4 / 10
✓Contact page or form [s1]4/4
✗English-language website [s1]0/3
✗Instant channel (WhatsApp / chat) [s1]0/3
Digital & AI visibility5 / 15
✓Organization structured data on website [s1]5/5
?Named by AI assistants for local queries Not yet measured in this pilot0/10

✓ verified · ✗ not found · ◐ partial · ? unverified (0 points, not a negative finding)

Data we could not verify: Google rating (Bayesian-adjusted), Google review volume, Recent reviews (last 12 months), Named by AI assistants for local queries.
Sources
s1marketingzasve.hrHomepage2026-10-13
Is this your agency? Send a correction if any data is wrong. Edvido membership does not change the index score.
#6 · flin agency — 15.5/100

flin agency

flin agency scored 15.5/100 on the Edvido Agency Index — rank #6 of 6 ranked growth hacking agencies worldwide. Last checked: 13 October 2026.

Measures publicly verifiable transparency and visibility signals, not the quality of work. Free Edvido profile; a paid plan would not change the score.

We could not find a portfolio, case studies, prices, its team and a physical address on its website.

Information transparency7.5 / 20
✓Secure website (HTTPS) [s1]3/3
✗About page published [s1]0/4
✗Team or founders named [s1]0/4
◐Service list published [s1]1.5/3
✗Physical address published [s1]0/3
✓Phone or email published [s1]3/3
Price transparency0 / 15
✗Pricing or packages page [s1]0/8
✗At least one price published [s1]0/7
Portfolio & proof of work0 / 20
✗Portfolio or work page [s1]0/8
✗Case studies with results [s1]0/6
✗Named clients or testimonials [s1]0/6
Public reputation0 / 20
?Google rating (Bayesian-adjusted) Not yet collected in this pilot0/10
?Google review volume Not yet collected in this pilot0/5
?Recent reviews (last 12 months) Not yet collected in this pilot0/5
Communication & accessibility3 / 10
✗Contact page or form [s1]0/4
✗English-language website [s1]0/3
✓Instant channel (WhatsApp / chat) [s1]3/3
Digital & AI visibility5 / 15
✓Organization structured data on website [s1]5/5
?Named by AI assistants for local queries Not yet measured in this pilot0/10

✓ verified · ✗ not found · ◐ partial · ? unverified (0 points, not a negative finding)

Data we could not verify: Google rating (Bayesian-adjusted), Google review volume, Recent reviews (last 12 months), Named by AI assistants for local queries.
Sources
s1flin.agencyHomepage2026-10-13
Is this your agency? Send a correction if any data is wrong. Edvido membership does not change the index score.
BERK Labs — not ranked

BERK Labs

Listed among growth hacking agencies worldwide but not ranked: Website content could not be read automatically on 2026-10-13.

Measures publicly verifiable transparency and visibility signals, not the quality of work. Free Edvido profile; a paid plan would not change the score.

Is this your agency? Send a correction if any data is wrong. Edvido membership does not change the index score.
PaidStrategy SL — not ranked

PaidStrategy SL

Listed among growth hacking agencies worldwide but not ranked: Website now redirects to another domain (psdigitals.com) on 2026-10-13.

Measures publicly verifiable transparency and visibility signals, not the quality of work. Free Edvido profile; a paid plan would not change the score.

Is this your agency? Send a correction if any data is wrong. Edvido membership does not change the index score.
SEO Professor — not ranked

SEO Professor

Listed among growth hacking agencies worldwide but not ranked: Website blocked our automated check on 2026-10-13.

Measures publicly verifiable transparency and visibility signals, not the quality of work. Free Edvido profile; a paid plan would not change the score.

Is this your agency? Send a correction if any data is wrong. Edvido membership does not change the index score.
Sixth City Marketing — not ranked

Sixth City Marketing

Listed among growth hacking agencies worldwide but not ranked: Website blocked our automated check on 2026-10-13.

Measures publicly verifiable transparency and visibility signals, not the quality of work. Free Edvido profile; a paid plan would not change the score.

Is this your agency? Send a correction if any data is wrong. Edvido membership does not change the index score.
So Technology Ltd — not ranked

So Technology Ltd

Listed among growth hacking agencies worldwide but not ranked: Website now redirects to another domain (sotechnology.ai) on 2026-10-13.

Measures publicly verifiable transparency and visibility signals, not the quality of work. Free Edvido profile; a paid plan would not change the score.

Is this your agency? Send a correction if any data is wrong. Edvido membership does not change the index score.
WeAreHam Growth Studio 🌱 — not ranked

WeAreHam Growth Studio 🌱

Listed among growth hacking agencies worldwide but not ranked: Website did not respond on 2026-10-13.

Measures publicly verifiable transparency and visibility signals, not the quality of work. Free Edvido profile; a paid plan would not change the score.

Is this your agency? Send a correction if any data is wrong. Edvido membership does not change the index score.

Order comes from the Edvido assessment, which considers signals such as expertise, portfolio, brands worked with, client satisfaction, profile completeness, digital visibility and membership plan. It is not a quality score. Sponsored agencies are labelled. How this list is ordered

DPE Dijital

DPE Dijital

Growth Hacking

As a performance-based digital marketing agency; We aim to earn more by spending less with maximum service and minimum cost.

12 years in business · 27 portfolio items

15members

Located inİstanbul

See profile
Epigra

Epigra

Growth Hacking

Epigra is a product and software development agency that combines the limitlessness of creativity with the functionality of engineering.

16 years in business

18members

Located inİstanbul

See profile
DBETA

DBETA

Growth Hacking

We don't just build websites. We create marketing materials that reflect and represent your brand. We understand the importance of consistent messaging. Each project has one aim: increasing traffic and sales. Our services range from web design to web development. Our team of experts create custom solutions. We’re right by your side, from initial meeting to ongoing support. The work we do delivers great results. Every time. Our web developers and designers use their experience to create personalised online experiences. The features we add meet your needs and your customer’s needs. Working with our London digital web agency will boost your business. Ready to enhance your online presence? Take a closer look at DBETA and let's transform your digital presence together. Contact us today!

7 years in business

11members

Located inLondon

See profile

Get offers from experienced agencies tailored to your goals.

BrainDonors

BrainDonors

Growth Hacking

Helping Companies grow internationally in EMEA markets

From$1,000+forGrowth Hacking

Located inAmsterdam

See profile
intouch

intouch

Growth Hacking

Your Digital Growth Partner in the MENA region

25 years in business · 17 portfolio items

40members

From€3,000+forGrowth Hacking

Located inDubai

See profile
Bluell AB

Bluell AB

Growth Hacking

Bluell AB is a leading provider of advanced technology and digital solutions, dedicated to helping businesses thrive in a competitive landscape. Our core services include AI-driven solutions, software development, cloud services, and IT strategy consulting. With a focus on innovation and reliability, Bluell AB delivers tailored solutions to optimize operations, enhance productivity, and unlock new growth opportunities.

1 years in business

50members

Located inStockholm County

See profile

Get offers from experienced agencies tailored to your goals.

StoriesOut

StoriesOut

Growth Hacking

The Go-To PR Agency For Innovation. Tailor-made PR for your brand in France, the UK and the USA

15 years in business

15members

From€700+forGrowth Hacking

Located inParis

See profile
BERK Labs

BERK Labs

11 Edvido reviews
Growth Hacking

BERK Labs is a Houston-based full-service marketing agency specializing in digital growth strategies. We offer services including SEO, branding, email campaigns, PPC, and social media management to help businesses launch better products, enter new markets, and acquire loyal customers.

12 years in business · 15 portfolio items

1members

From$10,000+forGrowth Hacking

Located inHouston

WeAreHam Growth Studio 🌱

WeAreHam Growth Studio 🌱

Growth Hacking

10 years in business

3members

Located inDubai

PaidStrategy SL

PaidStrategy SL

Growth Hacking

Some of the services we offer: ✔ Digital Marketing Strategy on major paid media ✔ Tracking and data analysis ✔ Conversion rate optimization (CRO) ✔ Comprehensive digital marketing audits ✔ Automated reporting ✔ Full brand service (In collaboration with G-Studio Branding)

15 years in business · 3 portfolio items

15members

From€550+forGrowth Hacking

Located inSanta Cruz de Tenerife

Klashtech

Klashtech

Growth Hacking

Klashtech serves new and growing businesses. We specialize in Web design, website development, digital marketing, strategy and consulting services.

7 years in business

Edvido Index#3/649/100details

10members

From$2,500+forGrowth Hacking

Located inFlorida

Marketing za sve

Marketing za sve

Growth Hacking

Key Benefits: Custom Website Design SEO Optimization Content Marketing Social Media Management Google Ads Email Marketing Our Approach: Data-driven: We use data to make informed decisions. Customized: Every strategy is tailored to your unique needs. Results-focused: We measure success by your bottom line. Client Testimonials: Showcase positive feedback from satisfied clients. Services Clear and concise descriptions: Web Design: "We create beautiful, responsive websites that convert visitors into customers." SEO: "Get found online with our expert SEO services." Content Marketing: "Tell your story and engage your audience with compelling content." Social Media: "Expand your reach and build a loyal following on social media." Visuals: Showcase examples of your work, such as before-and-after website comparisons.

5 years in business

Edvido Index#5/626.5/100details

5members

From€500+forGrowth Hacking

Located inSplit-Dalmatia

SEO Professor

Growth Hacking

14 years in business

1members

Located inWrexham County Borough

La Teva Web

La Teva Web

Growth Hacking

La Teva Web is a Barcelona-based digital agency with over 24 years of expertise in web design and digital marketing. We create elegant, high-performance websites and combine them with expert SEO and SEM strategies to help businesses grow and succeed online.

23 years in business · 10 portfolio items

Edvido Index#2/654.5/100details

11members

From€5,000+forGrowth Hacking

Located inBarcelona

JanBask Digital Design

JanBask Digital Design

Growth Hacking

With over 15 years of experience, JanBask specializes in website design, web development, digital marketing, and SEO services, helping businesses build strong online presence and drive measurable growth. In addition, we deliver advanced solutions including Salesforce implementation, cloud services, AI/ML applications, mobile app development, data analytics, and enterprise systems. Our goal is to help organizations improve performance, increase visibility, reduce costs, and achieve long-term digital success.

2 portfolio items

Edvido Index#1/659/100details

80members

From$2,000+forGrowth Hacking

Located inWashington D.C.

So Technology Ltd

Growth Hacking

18 years in business

From$950+forGrowth Hacking

Located inCity of London

Sixth City Marketing

Sixth City Marketing

Growth Hacking

Sixth City Marketing has been delivering data-driven SEO, PPC, CRO, and website design services since 2010, helping B2B and B2C businesses generate qualified leads and increase sales. Their key services include local and national SEO campaigns, Google Ads management, landing page optimization, and custom web development—tailored to industries like manufacturing, healthcare, higher education, and home services.

10 years in business

3members

From$2,000+forGrowth Hacking

Located inOhio

Otelli Limited

Otelli Limited

Growth Hacking

We're Otelli. A bold digital agency based in Northampton, UK. Innovative. Committed. Passionate. We help SMEs grow fast with digital strategies that deliver real ROI. From branding and web design to video, animation, and lead generation we bring creative firepower that gets results.

11 years in business · 9 portfolio items

Edvido Index#4/647.5/100details

10members

Located inUnited Kingdom

flin agency

flin agency

Growth Hacking

We're flin, the digital marketing agency that brings content and performance marketing together. In Zurich, Lucerne and Bern.

4 years in business · 1 portfolio items

Edvido Index#6/615.5/100details

9members

From$5,000+forGrowth Hacking

Located inZürich

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Latest Growth Hacking Projects

Discover the latest created projects in Growth Hacking

Viral Marketing Campaign for New Product Launch

I'm looking to create a viral marketing campaign that can generate buzz around our new product launch at ***. The goal is to leverage social media and influencer partnerships to reach a wider audience quickly.

Starting from 15000 USD
Oct 2, 2026

Boosting User Retention through Email Marketing

I need assistance with developing an email marketing strategy to improve user retention for our SaaS platform at ***. This includes designing automated workflows and engaging content.

Starting from 8000 USD
Oct 2, 2026

SEO Optimization for Increased Organic Traffic

I'm seeking help to optimize our website for search engines to increase organic traffic. The aim is to boost visibility and improve our ranking for relevant keywords related to ***.

Starting from 12000 USD
Oct 2, 2026

Utilizing Data Analytics to Drive Growth

I want to implement data analytics tools to gain insights into user behavior on our platform at ***. This will help us refine our marketing strategies and user engagement tactics.

Starting from 20000 USD
Oct 2, 2026

Influencer Collaboration for Brand Awareness

I'm exploring opportunities for collaboration with influencers to enhance brand awareness for ***. The focus will be on creating authentic content that resonates with our target audience.

Starting from 10000 USD
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Hakan Yılmaz, Managing Director at Pronto Eventi

Hakan Yılmaz

Managing Director at Pronto Eventi

Web & Mobile App

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Region Manager at Danone Nutricia

Agency Selection

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Seda Yimenicioglu, Product Manager at Orzax Pharmaceuticals

Seda Yimenicioglu

Product Manager at Orzax Pharmaceuticals

SEO

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Nazli Acar, Vivoo

Nazli Acar

Vivoo

Creative Agency

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Gülin Özgen, Marketing Director at Kingston

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Marketing Director at Kingston

Business Partnerships

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Murat Sargin, Board Member at Cardiac Surgery

Murat Sargin

Board Member at Cardiac Surgery

Social Media

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Metin Uysal, Etkin Group

Metin Uysal

Etkin Group

Software

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Sedat Coşkun, Epikplus CEO

Sedat Coşkun

Epikplus CEO

Business Partnerships

If you want to grow, becoming an Edvido member is a must.