5+ Most Influential Advertisement Examples

Types of Advertisements

Traditional Advertisements

Print Ads (Newspapers, Magazines):

Traditional print advertising, found in newspapers and magazines, still plays an important role in reaching a wide audience through trusted publications. Of course, we need to keep in mind that traditional print ads like newspapers and magazines are no longer as common as before.

Television Commercials:

TV ads offer a mix of visuals, sounds, and stories, making them effective for reaching a broad and engaged audience. We need to make the remark about television commercials not being as common as before as well. With the rise of digital streaming platforms such as Netflix, Prime Video or Hulu is preferred more than traditional TV. This shift in consumer preferences translates into TV commercials.

Radio Spots:

Audio-based ads on radio often referred to as radio advertising, rely on catchy jingles and memorable taglines to establish brand recall among listeners. However, we must once again mention the use of radios drastically decreased. Still, audio advertisement channels still exist mainly within the scope of podcasts through digital radio apps such as Spotify.

Billboards and Outdoor Advertising:

Billboards in busy locations capture public attention, reaching large audiences through strategic placement. Billboards and outdoor advertisements still hold their popularity even though they are considered traditional advertising methods.

Digital Advertisements

Social Media Ads (Facebook, Instagram, LinkedIn):

Social media ads are highly targeted, allowing brands to reach specific demographics effectively. Utilizing social media advertisement is a must for many businesses that aim to achieve and maintain success within their marketing and advertising campaigns.

Search Engine Ads (Google Ads, Bing Ads):

Ads placed on search engines appear in relevant search results, capturing users actively seeking related services or products. Search engine ads offer an advantage because individuals who are looking for something are much more statistically likely to become actual buyers and clients. That is why every successful digital advertising campaign must include search engine ads.

Display Ads (Website Banners):

Online advertising, including display ads on websites, often uses visual appeal to attract visitors and direct them to the brand’s offerings. However, these ads may not be as useful as they are intended. Still, do not underestimate the effect of familiarity!

Video Ads (YouTube, TikTok, Streaming Platforms):

Video ads leverage dynamic content across popular streaming channels, making them engaging and memorable. Video ads are very effective when it comes to capturing the attention of viewers, however, you must be very careful when capturing and keeping the attention. Viewers can sense inauthenticity in content easily and simply ignore the video ads.

Experiential Advertisements

Event Sponsorships:

Sponsoring events like concerts or sports matches allows brands to engage with audiences in exciting and memorable ways. Many studies demonstrate that event sponsorships are much more memorable and effective when it comes to creating an intriguing brand image. There is however a downside to the event sponsorships: you can only reach a certain limited number of people within events. On the other hand, if you had chosen digital marketing ads per se, you could have reached a much larger market with minimal costs.

Pop-Up Stores and Activations:

Temporary stores and interactive spaces allow customers to engage with products directly, creating lasting impressions. Such small and memorable activities are preferred by both agencies and customers because of the creativity and play they bring.

Product Demonstrations and Sampling:

Offering samples or demos provides customers with firsthand experiences, encouraging interest and brand loyalty. Especially little sample-size gifts or birthday gifts may be very effective at capturing the hearts of the customers.

Influencer and Endorsement Ads

Celebrity Endorsements:

Celebrity endorsements leverage the popularity and trust of well-known personalities to reach wider audiences. There are several points you must consider before working with celebrities. First of all, celebrities are a little distant figures and they each have a persona that they perform or showcase. For example, Sabrina Carpenter has a youthful, fun, and sexy persona. You must assess the presented persona of the celebrity before making an agreement with them. In that case, you might choose to work with Sabrina Carpenter if you have a product that targets these populations. 

Micro-Influencer Promotions:

Micro-influencers with dedicated, smaller followings offer an authentic, niche-specific promotion that resonates well with target audiences. Working with micro-influencers is essentially the easiest and the most effective way to connect with your niche target markets. For example, a micro-influencer who creates vegan dishes would be the best for your new vegan product. 

User-Generated Content Campaigns:

Encouraging customers to share experiences with a product on social media enhances visibility and builds brand credibility. One of the best examples of user-generated content is Instagram or TikTok filters. For example, let’s assume a scenario for a make-up brand. You create a new lip product with different shades. You can later create a filter that makes users find the best shade based on the “skin color under-tone assessment” made by the filter. Such filters can easily turn into user-generated content campaigns.

There are 4 types of advertisement: traditional advertisement, digital advertisement, experimental advertisement, and influencer advertisement. Each of these different types of advertisements has different purposes and can be ideal depending on your campaign. Work with the top advertising agencies with the assistance of Edvido, contact us and start now!

Examples of Effective Advertisements

Print Advertisement Examples

Minimalist Print Ads:

Brands like Apple and Dyson use minimalist ads that emphasize simplicity and key messages, making them highly memorable. The good thing about the use of minimalist design continuously is that it aligns with the overall brand image of the company.

Double-Page Magazine Ads:

Double-spread ads create a visual impact in magazines, helping brands capture readers' attention. Double-page ads incorporate fun in a very simple manner. For example, you can make the reader turn the page to find an answer and add fun and involvement to the ad.

Creative Newspaper Ads:

Unique ad placements and layouts in newspapers create a memorable impact by standing out from standard formats. For example, Turkish coffee is a symbol of hospitality in Turkey. A hotel brand utilizes that and creates a map that locates their hotels in Turkish coffee symbols. Such little cute jokes and creative elements are effective at capturing the attention of customers. 

Digital Advertisement Examples

Targeted Social Media Campaigns:

By tailoring ads to specific audiences, brands can create more relevant, and engaging social media campaigns. There are many programs that allow agencies to target their ads specifically to their target audience. This is also a new opportunity that digital marketing offers differently than traditional advertising. 

Interactive Video Ads:

Interactive video ads give users control, letting them choose the experience and increasing engagement. Engagement is critical for successful digital ad campaigns.

Dynamic Display Ads for E-commerce:

E-commerce brands use dynamic ads that adapt to users’ preferences, enhancing relevance.

Guerrilla Marketing Ads

Street Art Campaigns:

Street art ads in urban areas catch people’s attention with creative visuals and bold messages. These campaigns are not just an ad; they often become iconic cultural statements that resonate deeply with the audience. Even though it is much more challenging to conduct an effective guerilla marketing ad; street art can be much more helpful.

Flash Mobs: Flash mob events in public spaces create memorable brand experiences and are often shared widely on social media.

Unique Billboards: Brands use billboards with 3D effects or interactive elements to stand out and capture attention. Such creative and engaging elements never fail to capture the hearts of customers.

Influencer Marketing Examples

Product Reviews by Influencers:

Influencers sharing product reviews help guide followers’ purchasing decisions with honest feedback. But do not forget some key aspects of product reviews by influencers. The viewers must trust the influencer's judgment and honesty and the influencer must be addressing your target audiences.

Social Media Challenges:

Social media challenges help brands go viral, thanks to partnerships with influencers and user engagement. Usually, big companies fail at such social media challenges, because there is a long chain of approval for a trend to go live. Small organizations have an advantage over corporations if they can utilize social media challenges effectively.

Giveaways and Contests:

Giveaways hosted by influencers attract engagement and brand visibility by offering prizes to participants. Never underestimate the power of giveaways!

There are examples of the best applications for different types of ads. If you want to successfully implement those 4 different types of advertisement, you must also check out these popular examples. Find the list of the advertising agencies Edvido can connect you with!

Best Practices for Advertisement Design

If you want to create a successful ad campaign and guarantee success with this campaign, you must follow a few key principles. Let’s list the best necessary qualities of successful advertising campaigns.

Creating Engaging Visuals:

Strong visuals are essential for drawing attention, using colors, images, and designs that reflect the brand’s identity and attract audiences. Visual cues are easily translated into our understanding. Colors, pictures, and fonts do make marvels when it comes to engagement and attention captures.

Writing Concise and Persuasive Copy:

Effective ad copy is concise and compelling, focusing on the main message while emphasizing the brand’s value. Literary talent expects you to write a simple moment; such as drinking an everyday morning coffee, in a complex manner. However, advertisement calls mainly for simplicity and understandability. Try to write as short and as understandable as possible.

Using Call-to-Actions (CTAs) Effectively:

Effective CTAs, like "Shop Now" or "Learn More," prompt action, guiding customers to take the next step toward engaging with the brand. Call-to-action phrases create an impression of urgency, such phrases easily facilitate action with the undertone they bring. 

Aligning Ads with Brand Identity:

Maintaining brand consistency across ads builds trust and helps customers quickly recognize the brand and its values. For that reason, the first step in creating an effective marketing strategy is always to align with the brand image and identity.

You must always keep in mind the key principles of creating an engaging ad such as alignment with the brand image and utilizing visual cues.

Case Studies of Successful Ad Campaigns

There are many successful, popular, and engaging advertising campaigns that can be studied as prime case examples. Let’s see the case examples of Coca-Cola, Nike, and Apple and think about what makes these campaigns unique and successful.

Coca-Cola’s “Share a Coke” Campaign

Coca-Cola is known for its very effective and influential brand advertising campaign. For example, Coca-Cola swapped out its logo for popular names on bottles, encouraging people to “Share a Coke.” The personalized approach boosted engagement and turned into a global phenomenon. This campaign created a sense of involvement with the brand for the people. This sense of involvement and personalization facilitated the success of the campaign.

Nike’s “Just Do It” Series

Nike’s “Just Do It” ads feature stories of resilience and success, resonating emotionally with viewers and reinforcing Nike's brand image as motivational and empowering. The campaign’s slogan “Just Do It” also has an interesting origin story. The creator of the slogan Dan Wieden says he saw an inmate on death row on TV, The inmate’s last words were “Just Do It”, Dan Wieden found the sentence very compatible with Nike's image and campaign message. The slogan is still used to this day and is now identical to Nike's brand identity.

Apple’s “Shot on iPhone” Campaign

Apple encouraged users to share photos taken on iPhones, building brand loyalty by showcasing the product’s capabilities through user-generated content. Apple created a 360 advertisement campaign with the hashtag “Shot on iPhone” and encouraged individuals to share their own pictures on social media. With large-scale billboards, magazine ads, TV ads, and social media ads; the campaign reached remarkable success.

Successful advertising case studies such as Apple’s, Nike’s, and Coca-Cola’s can be very inspiring in your journey to create a brand image and suitable ads.

Advertising Trends

There are some trends that are gaining and losing popularity in the advertising world. Let’s list some of the most popular advertisement trends.

Growth of Interactive Ads:

Interactive ads encourage users to engage directly, whether through clickable elements, polls, or quizzes, creating a more personalized experience. Such ads are gaining popularity because capturing and keeping the attention of individuals in a digital world requires facilitating some sort of engagement. Only through interaction; do brands manage to keep attention.

Personalization and Data-Driven Campaigns:

Using data to create personalized ads allows brands to target specific audiences, increasing ad relevance and engagement. Personalization and utilization of data aim the same thing as before: capturing and keeping the attention. In the digital world; everything is a distraction. So the real challenge is not to capture the attention, but rather keeping it long enough to sell your product or brand image.

Shoppable Ads and E-commerce Integration:

Shoppable ads let users buy directly from the ad, streamlining the customer journey and increasing conversion rates, especially on social media. Shoppable ads encourage impulse buying decisions, and this might create some ethical concerns.

Focus on Sustainability and Social Impact:

With consumers becoming more eco-conscious, brands are integrating sustainability and social responsibility messages into ads to appeal to conscious audiences. This movement towards eco-friendly action also demonstrates the power of customers. Customers can change industries and ethical practices with their demand for ethical and careful actions. 

Advertisement trends change with the improvement of new tools and mediums such as new mobile apps or new data tracker systems. The current trend is clearly towards digitalization and personalization. You must incorporate digital marketing and utilize data for successful advertisements. You must also care about what your customers are caring for such as sustainable actions and a call towards gender equality.

Conclusion

The advertising landscape today is diverse, from traditional methods to highly targeted digital and experiential approaches. Successful advertising doesn’t just attract attention—it creates a memorable experience that resonates with the audience and communicates your brand image. By adapting to current trends like interactive ads and sustainable messaging, brands can effectively build customer loyalty and drive growth.

Frequently Asked Questions (FAQs)

What are the most effective types of advertisements?

The most effective ads vary by target audience and platform. Digital ads, especially social media and search engine ads offer precise targeting and measurable results. The main benefit of digital ads is that they usually cost much less than traditional ads such as billboards, magazine ads or TV ads. On top of that financial benefit, digital ads allow you to see and follow the movement of users and give you much more data about engagement and conversion rates. With traditional media, you do not have such certain measures about the effectiveness of your advertisements. Such benefits clearly show digital ads are more effective than traditional ads. However, traditional ads are better tools for creating and reinforcing a strong brand identity. In the end, you might choose the best advertisement type based on consultations with your agency. Contact Edvido to find and work with the best advertising agencies in your region.

How do you measure the success of an ad campaign?

It is very easy to measure the success of an ad campaign for digital marketing ads. Digital marketing campaign success is evaluated through engagement metrics (clicks, likes, shares), reach, conversions, and ROAS. Analytics tools provide these insights and are commonly used in the current marketing and advertising practices. Measuring the success gets a little bit more tricky for traditional ads. You can just use tools such as questionnaires during purchase moments.

What advantages do digital ads offer over traditional ones?

Let's list the advantages digital ads offer over traditional ads:

• Digital ads are much more cost-effective

• Digital ads are trackable and create a large set of data and information for brands

• You can target a specific, niche market with digital ads whether with the influencer you work with or the algorithms you incorporate.

• Digital ads are ideal leverage ads for small firms while also ideal for large enterprises with the sense of familiarity and reliability they create. 

What makes a successful advertisement?

Let’s list the general qualities of a successful advertisement:

• Clear and Engaging Message

• Strong Visuals

• Actionable CTA (Call-to-Action)

• Brand Alignment

• Audience-Focused

• Emotional Appeal

• Concise and Persuasive Copy

• Unique Selling Proposition (USP)

• Credibility and Trust

• Relevance and Timeliness

Ads that incorporate these elements are successful and effective ads.

How can small businesses create impactful ads on a budget?

Small businesses can use social media ads, leverage user-generated content, and partner with influencers. Design tools like Canva also help create visually appealing ads. Small businesses can also work with micro-influencers on niche topics to easily and cost-effectively access their target market.

How does storytelling enhance advertising?

Storytelling is the core of success in almost everything in the media including marketing and advertising. Storytelling connects with audiences emotionally, making ads memorable and allowing brands to convey their values and identity. Only with effective storytelling can you convince individuals that your product is what they “want and need”. You can arouse desire and interest through storytelling, and this storytelling includes many different elements such as colors, fonts, formats, and of course content.

How do influencer ads differ from celebrity endorsements?

There are some key differences between influencer ads and celebrity ads. For example, influencer ads are often perceived as more genuine, as influencers maintain close engagement with their niche audiences, leading to higher interaction. You can see the differences between influencer ads and celebrity ads from several aspects in the table below:

What are some examples of ethical advertising practices?

There are many examples of ethical advertising practices. You can facilitate ethical concerns through both the message of your campaign and your way of creating the ad. Let’s list some example principles of ethical advertising.

• Transparency: Clear and honest messaging

• Privacy Protection: Respecting consumer data

• Sustainable Messaging: Promoting eco-friendly values

• Honesty: No misleading claims or exaggerations

• Social Responsibility: Supporting positive societal impact such as promoting gender equality